Art Direction-
Project Scope: Fathers Day Gift Kit & GWP.
UGG Fathers Day Kit includes everything you need to clean and protect your UGG boots, shoes and slippers. Inspired by a antique cigar box the design allowed us to stay modern with a vintage aesthetic. The brand focused on packaging products with an environmental conscience. We design with intention of reusability and multi-functionalities that promotes sustainability and reducing waste. The wooden box allows the consumer to repurpose. The aluminum bottle can have about 68% recycled content compared to just 3% for plastic. Primarily the packaging was created with three things in mind, rustic, simplicity and warmth.
The UGG Money Clip GWP was created as a promotional item for Fathers Day. Made with faux leather and a magnetic closure. It comes in walnut brown and hazelnut with a Debos logo.