Art Direction-
Project Scope: Re-Brand, Package Design & Marketing Materials.
We created a sleek minimalist packaging system for Michael Kors Handbag cleaning category. The bottles have a elegant and readable layout. We used silk screen foil treatment and limited the amount of content. The custom silver over cap was a unique way to incorporate the characteristics of metal. The raw design represents the brand, but also stands out in a busy store environment.
The Michael Kors Travel Care Kit is convenient to transport with a drawstring pouch design. Its compact and TSA compliant. Most important it was created to be durable and sustainable.
I created the training posters to educate retail staff on how to sale and demonstrate the products. The design is clean and very easy to follow. It list materials and the different ways to use each product. Training guides have proven to be useful to educate the importance of taking care of Michael Kors handbags.