Art Direction-
Project Scope: Concept Development, Prototyping & Package Design.
Laston set out to develop and extend their leather care products specifically for luxury handbags and wallets. Our aim was to create a clean and elegant kit. With balance typography the identity has a feel of exclusivity. The focus was on organization and structure in the layout, which includes very few typographic elements. The gold finishings against the white on the box and the gold against the black on the individual wipes created an interesting contrast. The soft touch box with foam insert and a magnetic closure added function and design.
Packaging with a magnetic closure allows the user to minimize the use of force.
Black and gold is still a big trend in the market. We sourced the wipes and foil packet so they are easy to carry in your wallet or purse. Mainly sold online the wipes stand out across print and digital touchpoints.