Art Direction-
Project Scope: Branding, Package Design & Marketing Materials.
We created a brand identity for Skechers shoe care category. The core idea was to use color as a tool to distinguish between each product while keeping the identity minimal and contemporary. The two-tone black matte layout and color coded identifiers make a quick read on shelves. Working with existing brand assets, we expanded the new line into several kits, breathing new life into the design system.
Focused on the essential information and capabilities of the care line the product catalog was made available to retail buyers domestically and overseas.