Timberland
Art Direction-
Project Scope: Branding, Package Design, Video & Training Materials.
Timberland is easily one of the most recognizable shoe brand. The challenge was to design an attractive package line that would retain the spirit of Timberland. During the research and conceptualization phase certain considerations led us in the direction we took. For their care line identity, our approach combines minimalistic design with carefully selected materials. We used wine stock paper to enhance the feel of luxury linens. This elevated the simple layout by creating highly tactile, skin-like paper. For functionality we used multi layer labels when other languages was required. It was important to Timberland to stay eco-conscious. With that in mind the packaging, labels, inks and containers are made without PVC. The formulas are water-based and worker-friendly.