Art Direction-
Project Scope: Concept Development, Prototyping & Package Design.
Our challenge was to create a line of care products that is reflective of Keds aesthetic and brand identity. We set the tone by using Keds classic blue and bold typography. Transparent labels allowed us to stay on budget and the type to remain center stage. The product identity provides transparency and flexibility that can be expanded as the line grows.
Modern typography, whitespace and a clean colour palette.