Exhibition-
Project Scope: Visual Identity, Concept Development, Signage System, Space Design & Marketing Materials.
Rafael Serrano Solo Exhibition. Space Pomona proudly presets “Lagoon of Unrepentant Memories and Other Living Things”.
My goal was to create an experience and highlight Rafael Serrano many creations. The second “R” in his name represented the artist sharing his work and the viewer looking at his creation.
In my design, I was inspired by the natural beauty of Rafael Serrano paintings. I incorporated the artist head shot and painting as the introduction look to the exhibition.
Ad was featured in the LA weekly and Space Gallery website. Signage, posters and postcards carried the theme throughout the event.